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Service 02 · Performance Marketing

Paid, lifecycle and creative run on your behalf.

14-day sprints. Senior operators only. Performance fees written into the agreement, so we're paid when you grow.

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What's included

6 parts, 1 team, 14-day sprints.

  • 01

    Paid social & search

    Google, Meta, TikTok, DV360 — strategy, planning, buy execution and weekly optimisation on a 14-day sprint cadence.

  • 02

    Lifecycle & CRM

    Klaviyo or HubSpot rebuild — three-segment lifecycle flows, deliverability hygiene, and a measurable contribution to LTV.

  • 03

    Creative testing

    Production-light, performance-heavy. We brief, ship and iterate on creative against the attribution dashboard.

  • 04

    CRO & landing pages

    Page-by-page funnel work tied to channel intent. No 'website refresh' — we ship the next test in days, not quarters.

  • 05

    Reporting & QA

    Weekly attribution review with the wider team. No vanity stats — attributed revenue, CAC and contribution margin.

  • 06

    Performance fee

    A retainer covers the team and stack. Commission on attributed revenue above an agreed baseline aligns us with your P&L.

A teal sofa in a Springtime event ad, with the line "Seasonal reductions".
A Twist-made Meta ad for John Sankey, 2023.

Process

How an engagement runs.

Hover a phase to open it
  1. 01 / PhaseAuditAccount and creative audit, attribution sanity check, baseline ROAS and CAC by channel.
  2. 02 / PhaseRebuildAccount structure, audiences, tracking and the first creative test plan — live within 14 days.
  3. 03 / PhaseRun14-day sprint cadence with weekly review. Same operators throughout — never handed to a junior.
  4. 04 / PhaseScaleOnce the unit economics are stable, scale spend, with performance fees on attributed revenue.

Proof

Numbers from previous accounts.

+132%revenue from search and −42% CPC in a year (Dewynters).
+40%revenue from social and +32.6% ROAS on the largest account (Dewynters).
−9%cost per acquisition, with subscriptions up 7.5%, on SVOD accounts (Allied Global Marketing).

Straight answers before the first call.

Which channels do you run?

Google, Meta, TikTok and DV360 as the core. Reddit, LinkedIn and Pinterest layered in when the audience justifies it.

Do you own creative production?

We brief, edit and ship — usually with your in-house brand team or a production partner we already work with. We do not run a creative agency.

What's the minimum spend?

We engage from about £15k a month in media spend. Below that, the operating overhead doesn't pay back for either side.

How do performance fees work?

Monthly retainer plus a commission on attributed revenue above a baseline locked at kickoff. The baseline is set from your trailing 6 months.

Other services

Get an operator on the account.

Tell us what you're running today. The free growth audit, live on the call, gives you the 3 fixes to make this week. If we're a fit and you want one, a sample 12-month plan and a baseline ROAS we'd put on paper follow within a week.

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