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Interim director · London

Win the pitch. Keep and grow the account.

Worked with
John SankeyHabbioFlo HealthHealthwords.aiPrivateDocSpin BrandsAmazonAmerican ExpressChase BankGroupMWe Are SocialJust Eat

Pick your moment.

"We have a pitch in the next few weeks"

Your answer

2 week Pitch Sprint, £6,000 fixed

Owns the media and strategy chapter, in the room on the day.

A lighter option: 1 week Pitch Assist, £2,500

Pitches, accounts and the data behind both.

Across paid media and above the line
  • Paid social
  • Paid search
  • Programmatic
  • Social commerce
  • Above the line
  • AI search
  • AI creative and automation

3 fixed fees. No day rates.

Fixed fees, 50% upfront, no recruiter fee on top. Cover is billed monthly with 2 weeks' notice.

Pitch Assist

1 week

£2,500fixed

A senior review of the strategy and media chapter, one rewrite, one rehearsal.

Get free strategy

Account Cover

4–12 weeks

£7,000or £9,000 a month

Senior director on 1–2 accounts: client calls, the quarterly review or reforecast, guiding the team, handover notes. 3 or 4 days a week.

Get free strategy

A Pitch Sprint fee is credited against the first month of a retainer if the pitch is won.

The work · Pitch Sprint

10 days, from the brief in to the room.

  1. Day 1Brief in
  2. Days 2–5The media and strategy chapter
  3. Days 5–7The measurement plan
  4. Days 7–9The deck pages and rehearsals
  5. Day 10In the room on the day

A typical sprint

  1. Model 1
    • Baseline
  2. Model 2
    • Baseline
    • Creator
  3. Model 3
    • Baseline
    • Creator
    • Content and community
  4. Model 4
    • Baseline
    • Creator
    • Content and community
    • Social commerce

From a real pitch, anonymised: how a social programme grows in 4 stages.

After the peak

Steps down to a growth retainer, from £5,000 a month.

A growth strategy retainer for the account, offered in week 2 of cover or the day a pitch is won.

A typical month

8 senior director days, 2 a week
+4 strategist days, about 1 a week

What lands

Wk 1A monthly account growth plan
Wk 4A reporting and insight pack
+The quarterly review and reforecast
+Pitch support for the client's new briefs

Why not a recruiter or a hire

In your team in days. Not 3 months.

Twist compared with a recruiter's freelancer and a full-time hire
StartPriceSeniorityDataAfter the peak
TwistDaysFixed feeGlobal agency directorIncludedRetainer or clean end
Recruiter's freelancer1–2 weeksDay rate plus recruiter marginVaries by CVRarelyEnds
Full-time hire3+ months' noticeSalary, fee and benefitsHard to hire for a short peakA separate hireThe cost stays
Twist compared with a recruiter's freelancer and a full-time hire
TwistRecruiter's freelancerFull-time hire
Start
Days1–2 weeks3+ months' notice
Price
Fixed feeDay rate plus recruiter marginSalary, fee and benefits
Seniority
Global agency directorVaries by CVHard to hire for a short peak
Data
IncludedRarelyA separate hire
After the peak
Retainer or clean endEndsThe cost stays

Why Twist

Why agencies extend and book again.

Kitan Ogunfeibo

Lead director

Interim EMEA paid media director at a global agency in 2026. 10+ years in paid media and growth, from Mindshare and Spark Foundry in Toronto to Allied Global Marketing and Dewynters in London. Founded Twist in 2021 and Dataflos in 2024. MA (Hons) International Relations, University of St Andrews.

  1. In your team within days.

    Reads the account, the data and the people from day 1.

  2. Held the seat at global agencies.

    On pitches and on live accounts, at 2 global agencies.

  3. Data your client can say yes to.

    Turns the numbers into a clear story and a hypothesis the client can sign off.

  4. 1 fixed fee, no recruiter.

    No day rate to manage, and a fixed fee proposal within 48 hours if you want one.

  5. From the pitch room to the review.

    The same director from the pitch room to the first quarterly review.

  6. Leaves the team stronger.

    Guides the team, writes the handover notes, and built an AI training programme for one agency's paid team during cover.

FAQs

6 quick answers.

How fast can you start?

Within days. A free 30 minute session on the pitch or the gap, a fixed fee proposal within 48 hours if you want one, then the work starts.

Do you charge a day rate?

No. Every package has a fixed fee, with no recruiter fee on top.

How is it billed?

50% upfront. Cover is billed monthly with 2 weeks' notice.

What happens if the pitch is won?

The growth retainer is offered the day a pitch is won, and the Pitch Sprint fee is credited against its first month.

What happens when cover ends?

It steps down to a growth retainer, offered in week 2 of cover, or ends cleanly with handover notes.

Who do you work with?

Senior directors, account directors and client services leads at global and London agencies: media, social and performance.

How to start

A free pitch strategy session, or a free cover plan.

Free pitch strategy session

Send the brief. In 30 minutes you leave with:

  1. What the client is really scoring you on.
  2. The strongest angle for your strategy chapter.
  3. The measurement story that proves it.

Plus the 5 questions to expect in the room.

Free. 30 minutes. We sign your NDA first.

We read what you send before the call. A slot within 2 working days.

With a senior lead who has run pitches and held the seat at global agencies.

Send the brief, or a note on the gap, to hello@twistworld.co.uk before the call.

  1. 01A free 30 minute session with a senior lead, within 2 working days.
  2. 02A fixed fee proposal within 48 hours, if you want one.
  3. 03Start within days.

Book your free session

3 taps, 2 fields
Your moment
When is it?
Your agency
Your likely answerTap your moment to see itOne fixed fee. No surprises.

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