Give the client answers to reuse
The media client doubled its spend on work its stakeholders could take into their own meetings.
Music / Tech / Finance · EMEA Paid Media
EMEA paid lead across a music, a finance and a media portfolio.
Pitch lead, then interim EMEA paid media director, at a global agency in 2025–26. Paid lead on the winning Deliveroo pitch.
- Engagement
- EMEA paid lead
- Type
- Global agency
- Platforms
- Meta · Google · DV360 · TikTok · DSPs
- When
- 2025–26
Results · EMEA paid lead · 2025–26
- New business
- Won
- paid lead on the winning Deliveroo pitch
- Media client spend
- 2×
- doubled with the agency
- Accounts
- 6
- across music, media, finance and tech
- Days a week
- 4
- in the seat, 2026
We'll need your help to ensure that team has someone to guide them, and the clients have confidence in the paid offering.
EMEA paid lead: new business won.
The hurdle
The agency's paid media director was leaving, and most senior hires come with 3 months' notice. The team needed someone to guide them, and the clients needed confidence in paid.
What we changed
Twist held the seat 4 days a week for 4 months in 2026, after leading 2 pitches for the same agency in 2025.
It guided the paid team and ran paid on the live accounts. That meant conversion work for a finance client, campaign reporting for a media group and a paid strategy rebuilt after a tech client's feedback. It also built an AI training programme for the paid team.
The outcome
The agency won the Deliveroo pitch, with Twist as paid lead. Twist puts the win down to being ahead of the landscape changes and reading as a partner who understood social and creative.
A media client doubled its spend with the agency, on answers its own stakeholders could reuse.
Learnings
3 things we'd do again.
Cover keeps the client's confidence
The director's ask had 2 parts, a guide for the team and confidence for the clients. Cover from a senior director answers both from week 1.
Leave the team stronger
An AI training programme gave the paid team something to keep after the cover ended.
Want results like this?
Share your ad account on screen and a senior operator audits it with you, live, in 30 minutes. If we're a fit and you want one, a sample 12-month plan follows within a week.
