The weekly read
Agency pitches and senior seats, week of 26 Oct 2026
A quiet week for agency pitches at the agencies we track: no new reviews, 1 account win, and 3 director-level briefs, 1 with a stated day rate.
Kitan OgunfeiboLead director · 1 min readMarket data: the Twist radar run of Mon 26 Oct 2026 (22 to 26 Oct, the 16 agencies on our watch list) and the contract radar ledger (briefs posted 19 to 26 Oct). Totals only.- Reviews at tracked agencies
- 0
- Source: Twist radar run, 26 Oct 2026, across the 16 agencies on our watch list, 22 to 26 Oct 2026
- Moves at tracked agencies
- 1
- Source: Twist radar log, 1 account win reported in the trade press, 22 Oct 2026
- Director briefs
- 3
- Source: Contract radar ledger, director-level senior marketing and agency briefs on a UK job board, 19 to 26 Oct 2026
No new agency pitches at the agencies we track.
It was a quiet week for agency pitches on our radar. The Monday run found no new reviews at the 16 agencies on our watch list. The main trade lists of reviews and account moves couldn't be read this week. So this covers the agencies we track, not the whole market. The month in agency demand has October's wider totals.
1 account win at a tracked agency.
1 agency on our watch list won an account on 22 Oct, reported in the trade press that day. We report totals only: no agency is named, and losses and leavers stay out of this read. If you have a pitch of your own coming, see the Pitch Sprint.
3 director briefs, 1 with a stated day rate.
| Seat | Briefs | Day rate |
|---|---|---|
| Account director, comms planning | 1 | £320 a day, the only stated day rate |
| Interim director of communications | 1 | None stated: priced as a salary, £130k to £135k a year |
| Customer experience director | 1 | None stated |
Twist's take
No new reviews surfaced at the agencies we track, so this is the week to line up senior cover before the next brief lands. Of the 3 director briefs we saw, only 1 stated a day rate. If a pitch or a gap is coming, a fixed fee settles the cost before the work starts.
