Proof · anonymised
Senior pitch lead, twice, for the same agency.
A global FMCG social commerce pitch (Sep 2025) and a telecoms RFP turned round in 1 week (Nov 2025).
- Seat
- Senior pitch lead
- Type of agency
- Global agency
- Pitches
- 2
- When
- Sep 2025 · Nov 2025
The situation, the work, the change.
The situation
In Sep 2025 a global FMCG brand asked the agency for a social commerce strategy across the UK, EMEA, ANZ and Asia.
In Nov 2025 a telecoms brand sent an RFP with 1 week to answer. The agency booked Twist direct.
What was done
For the FMCG pitch, Twist wrote the social commerce strategy for the 4 regions and added a global content blueprint comparing social video and social commerce with traditional e-commerce. The blueprint ranked the levers and gave each one a KPI framework.
For the telecoms RFP, Twist built one framework joining paid social, organic content and shoppable commerce. Twist designed it to grow the channels with the most room while protecting the positions the brand already led.
What changed
The agency came back. Both pitches led to the 3rd booking, 4 months' cover as its interim paid media director in 2026.
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