Proof · anonymised
Interim paid media director, 4 days a week for 4 months.
Covered the seat for 4 months in 2026, after the director left. Guided the paid team, ran paid on the live accounts and led paid on new business pitches.
- Seat
- Interim EMEA paid media director
- Type of agency
- Global agency
- Days
- 4 a week
- When
- 4 months in 2026
We'll need your help to ensure that team has someone to guide them, and the clients have confidence in the paid offering.
The situation, the work, the change.
The situation
The agency's paid media director was leaving. In Dec 2025 the director asked for help. The team needed someone to guide them, and the clients needed confidence in the paid offering.
Most senior hires come with 3 months' notice, so the seat needed cover in the meantime. The accounts spanned music and media, finance and tech, across EMEA.
What was done
Twist held the seat 4 days a week until May 2026. It guided the paid team and ran paid on the live accounts. That meant conversion slides for a finance client, a campaign report for a media client and a paid strategy rebuilt after a tech client's feedback.
It answered a new UK and Ireland social brief with a full funnel test framework and a budget, and built an AI training programme for the paid team.
On new business, Twist led paid on the agency's pitches and built the performance marketing slides for one of them in Mar 2026.
What changed
The agency won that pitch, with Twist as paid lead. A media client doubled its spend with the agency.
The cover ran to the end of the contract in May 2026.
Need the same? Start with a free session.
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