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Marketing analytics and automation, since 2025.
Runs the data function for an independent marketing agency. Dashboards, automated reporting, and a read-only data connector the team can ask in plain English.
- Seat
- Marketing analytics and automation
- Type of agency
- Independent marketing agency
- Since
- 2025
- Delivered with
- Dataflos, Twist's data team
The situation, the work, the change.
The situation
The agency's account managers and strategists couldn't ask their data a question without SQL. Every question queued behind an analyst.
What was done
Twist runs the agency's data function with Dataflos. Dashboards and automated reporting sit on the agency's marketing data warehouse, and budget pacing runs on its own.
In 1 working session Twist built a read-only connector inside the team's AI assistant. Sign-in is limited to the agency's own domains, it reads 1 table, and every query is capped.
Every Friday the team gets a market digest to carry into client conversations.
What changed
The connector went live the day the work started. Teaching it the table's partition key cut a typical query from 107 MB scanned to 6.5 MB, and it costs about £0–5 a month to run.
Nobody at the agency had used it in anger at launch. Questions asked each week is the number to watch.
Need the same? Start with a free session.
A free pitch strategy session or cover plan: 30 minutes with a senior lead, and we sign your NDA first.
